Pop Up Grocer, the world’s first-ever traveling pop-up grocery store concept, announces with tremendous enthusiasm and new operations set in place, their next location in Austin, Texas this Summer. Opening June 5th in Austin, VICTORY DANCE FOODS, will be one of over 100 select brands showcased.

Pop Up Grocer is in a unique position to provide both an essential service—groceries for the local area—and essential feelings—happiness and a sense of normalcy. As a platform for exposure and visibility, Pop Up Grocer exists to introduce visitors to only the best of what’s available in care of the body, mind and home.

In moving forward with the opening of their Austin location, Pop Up Grocer will go above and beyond to cater to every necessary precaution for visitors and staff to feel safe, including but not limited to:

+ Face masks will be required and hand sanitizer will be made available upon entry; social distancing encouraged with floor markers.

+ A limit of no more than 4 customers in store at a time.

+ Appointment-only hours will be between 9 and 10AM each day, for visitors not comfortable sharing the space inside with others. Appointments will be scheduled via the Pop Up Grocer website (link to follow).

+ After Hours Events will shift to virtual programming featuring tastemakers and industry experts (schedule to follow).

+ Items purchased and taken home will be pulled from the stockroom, where sanitized.

+ As always, 5% of Pop Up Grocer in-store profits will be donated to charity, this time to All Together ATX, an organization supporting people in the Greater Austin area with immediate needs including food insecurity, basic needs, medical needs, employment, and child care. 

“This unique time in history has required all of us business owners to ask ourselves the difficult question of whether or not it makes sense to exist right now. When I asked myself this question, it became clear that we needed to move forward in opening our Austin store. Not only do people need the very items we sell, as they are eating more at home now, but we all need whatever joy we can find. Our space is colorful and fun, and as we implement necessary adjustments, one of the few safe activities you can put on your calendar. I personally can’t wait to share in delight with the city of Austin” Emily Schildt, Pop Up Grocer Founder.

“Victory Dance Foods is thrilled to partner with Pop Up Grocer in Austin and introduce our award winning line of Garden Granola to the Austin Community. Pop Up Grocer is not only an amazing platform for exposure and visibility for emerging food brands, but they also have created an in-store experience that is truly fun and unique. Working with them in the lead up to the Austin market this Friday and with the launch of the Pop Up Grocer Box in which they are giving 10% of the sale to Feeding America has been very inspirational to our team. We are very grateful for their leadership and very excited to connect with the Austin food community." Maddie McCarthy, Victory Dance Foods Co-Founder.

In an effort to bring the joy and discovery of Pop Up Grocer to those who aren’t local to Austin, Pop Up Grocer will continue the sale of The Pop Up Grocer Box that just launched this April. Each box contains a surprise, limited-edition selection of products (grocery, home, body care), from the curation found in Pop Up Grocer stores. Plus, 10% of all box sales go to Feeding America. The Pop Up Grocer Box is available for sale on popupgrocer.co/shop for $60. 

Located at 408 W 2nd Street in Austin, Texas visitors can shop each day from 10 am to 7 pm or schedule an appointment from 9 am to 10 am through June 28th. For more information, please visit popupgrocer.co and @popup.grocer on Instagram.

About Pop Up Grocer

Pop Up Grocer is a traveling pop-up grocery store -- the world's first! -- that showcases hundreds of the most innovative and exciting brands in natural food and beverage, plus some home and body care. Founded by Emily Schildt, Pop Up Grocer's robust selection features 100% interesting, 100% natural, majority plant-based, and sugar-conscious choices. Dedicated to connecting with consumers in a new and unique way, Pop Up Grocer brings all the buzziest brands on Instagram under one roof in your favorite cities.  Shoppers can explore and discover, given the dedicated space to do so, and trust the items on shelf, unlike in a traditional grocery retail setting. With the belief that food should always be fun, Founded in January 2019, Pop Up Grocer has opened two stores in New York, one in Los Angeles and will open their next in Austin, Texas this Summer. At each pop-up location, Pop Up Grocer donates 5% of profits from the sales inside each shop to a cause its community cares about. To learn more, follow Pop Up Grocer on Instagram.